Press Releases

TOKYO, JAPAN, September 28, 2010 --- NTT DOCOMO, INC. announced today it will conduct a trial e-book distribution service from late October to late December, aiming at gaining feedback from customers prior to the start of a full-scale e-book retail service with Dai Nippon Publishing early next year.

During the trial, customers will have the opportunity to experience e-books via DOCOMO smartphones, such as the Android™-powered Xperia™ and Galaxy S models.

The trial will offer about 50 titles, including electronic books, manga comics, magazines and photo books, some linked with supplementary videos and maps. The e-books will be available at “docomo market,” a mobile portal created by DOCOMO to provide users with easy access to smartphone apps and content from around the world. All titles and content viewers for the trial will be provided for free, other than packet transmission charges.

DOCOMO will use feedback from customers to enhance its commercial e-book service, which is scheduled to launch with more than 100,000 titles.

The e-book trial service will be demonstrated in the DOCOMO booth at CEATEC JAPAN 2010 in Makuhari Messe from October 5 to 9.

After the launch of the new service, DOCOMO will continue offering an existing service that enables users to view electronic manga and novels via the company’s i-mode™ mobile Internet platform.

About NTT DOCOMO

NTT DOCOMO is the world’s leading mobile operator and provider of advanced mobile services. The company serves over 56 million customers in Japan, including 49 million using i-mode™, the world’s most popular mobile e-mail/Internet platform, and 54 million using FOMA™, the world’s original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized “lifestyle tools” for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit www.docomo.ne.jp/english.

FOMA and i-mode are trademarks or registered trademarks of NTT DOCOMO, INC. in Japan and/or other countries.
FOMA service is only available in Japan.
Android is a trademark of Google, Inc.
Xperia is a trademark or registered trademark of Sony Ericsson Mobile Communications AB.