NTT DOCOMO and Pioneer to Cooperate on Smartphone-based Navigation

Partnerships

TOKYO, JAPAN, October 5, 2010 --- NTT DOCOMO, INC. and Pioneer Corporation announced today a collaborative agreement to enable smartphones to function as full-fledged wireless navigation devices compatible with the “docomo Drive Net™” navigation service in Japan, aiming at commercial operation from the fourth quarter of the fiscal year ending March 2011.

Under the agreement, a wireless car-navigation application for smartphones, docomo Drive Net powered by Carrozzeria, will be developed by Pioneer and offered by DOCOMO.

Pioneer also will develop an in-car cradle to enable smartphones to provide positional information and eco-minded route guidance. In addition, users will be able to download Pioneer’s Smart Loop application for enhanced route guidance based on traffic conditions.

Smartphone users will also be able to use docomo Drive Net’s map and location-based information, such as tourism facilities and real-time parking availability.

The agreement will combine DOCOMO’s content-development capabilities and systems for mobile broadband information transmission and payments with Pioneer’s in-car navigation telematics technologies and in-car peripheral development capabilities.

Going forward, they will consider expanding the scope of the agreement to work with content holders and handset manufacturers, and possibly introduce the service model in overseas markets.

About Car Navigation and Telematics


About NTT DOCOMO
NTT DOCOMO is the world’s leading mobile operator and provider of advanced mobile services. The company serves over 56 million customers in Japan, including 49 million using i-mode™, the world’s most popular mobile e-mail/Internet platform, and 54 million using FOMA™, the world’s original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized “lifestyle tools” for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit www.nttdocomo.co.jp/english.

“docomo Drive Net”, “FOMA” and “i-mode” are trademarks or registered trademarks of NTT DOCOMO, INC. in Japan and/or other countries.
FOMA service is only available in Japan.

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