NTT DOCOMO Unveils 28 New Models
— Largest-ever lineup of handsets, smartphones, LTE data terminals and more —

Products & Services

TOKYO, JAPAN, November 8, 2010 --- NTT DOCOMO, INC. announced today its 2010 winter -- 2011 spring product lineup of 28 new models in 72 colors, the largest and most diverse collection of models ever released by DOCOMO, which will be launched on or after November 12. The lineup offers a wide selection of FOMA™ 3G handsets in four user-segmented series, highly versatile smartphones, data terminals for DOCOMO's upcoming Xi™ (read "Crossy") LTE extra-high-speed service, and more.

DOCOMO's new lineup meets an unprecedented range of mobile needs in Japan:

  • Smartphones equipped for convenient mobile-wallet (Osaifu-Keitai™) functions and viewing "one-segment" mobile digital terrestrial television.
  • FOMA handsets featuring enhanced functionality, full-spec cameras, customizable designs, embedded projector (one model) and much more.
  • Two data terminals for the Xi-brand Long Term Evolution (LTE) service that DOCOMO will launch on December 24 as the extra-high-speed successor to 3G.
  • The eco-friendly TOUCH WOOD™ mobile phone with a natural wooden body made from trees culled during forest-thinning operations.
  • Wi-Fi® mini-router and 3G-enabled photo frame.

DOCOMO's richly diversified lineup includes 11 waterproof models, 3 with Wi-Fi router capability, 10 with touchscreens, 9 that shoot high-definition video and 5 that shoot Full HD.

Smartphone models equipped with mobile wallet functions come with an application for checking credit balances and usage histories of services for e-money, credit cards, coupons, ticket, membership ID and reward cards. The convenient new app eliminates having to download separate apps for each service.

New smartphones come with a downloader for Evernote™, a popular notetaking application that archives text, images and other data/content for convenient online viewing, searching, etc. via the user's multiple devices, such as PC and smartphone.

DOCOMO also announced today that its i-concier™ menu of highly personalized concierge-like services will introduce a handy feature for recording notes that trigger the automatic provision of practical information.

The new models and their planned launches are as follows:

docomo STYLE series™

P-02C November 12 Cute waterproof phone with illuminated graphics on the front cover. The screen opens in two convenient ways and the phone is equipped with special energy-saving features.
N-01C November 12 Body trim and keypad accentuated with decorative illumination. 8.1 megapixel quick-shot camera. Premium version designed with interior design brand About a girl.
N-02C November Slim waterproof phone with customizable exterior and quick-action 13.2-megapixel camera. Also comes with Wi-Fi access point capability.
F-02C November Slim waterproof phone with changeable cover decoration for personalized styling. Premium version designed in collaboration with fashion brand ANTEPRIMA.
SH-02C November to December Waterproof phone in monotone body accentuated with vivid trim, 9.6-megapixel camera and color organic EL sub-display, all packaged in a compact body.
SH-04C
(15,000 units per color)
December Second model designed by accessory brand Q-pot.™, featuring a waterproof body, unique sweet biscuit motif, preinstalled content and coordinated fashion accessories.
L-01C December to January Waterproof body that's extra easy to hold, view and operate. Comes with 5.1-megapixel camera, one-seg TV tuner and Japanese--English/Korean dictionaries.
F-04C January Slider phone designed in collaboration with three popular boutiques from trendy "109" fashion building. Equipped with 1.3-megapixel inner camera and handy wheel-key.
F-05C February Simple, compact slider phone comes with easy-to-use wheel-key and other features for basic, user-friendly mobile functionality, including mail and more.

docomo PRIME series™

F-01C November Slim, waterproof phone with customizable exterior. Quick- response touchscreen, Wi-Fi access-point capability and AR location radar. Shoots Full HD video.
SH-01C November High-spec dust/waterproof phone with gradient coloring, AQUOS SHOT 14.1-megapixel CCD camera for Full HD. Wi-Fi access point capability and content sharing (DLNA).
P-03C December LUMIX Phone™ with highly user-friendly touchscreen control, enabling operation of many tasks via the screen. High-spec 13.2-megapixel camera shoots HD video.
N-03C January Tough, shock-resistant dust/waterproof phone wrapped in a stylish design. Premium version designed in collaboration with popular snowboard maker Burton.

docomo SMART series™

F-03C November Slim 12.9-mm waterproof body with 2-inch sub-display, handy touchpad to access mail, etc. when phone is closed, and multiple colors/textures for customizable exterior.
P-01C November Slim 10.4-mm phone with hairline-finish stainless body, energy-saving performance, ergonomic keypad and great feature-packed camera for business/private use.

docomo PRO series™

L-03C January Full-spec phone equipped with 12.1-megapixel camera, retractable optical 3x zoom lens and high-sensitivity CCD sensor, all packaged in a familiar camera-like body.
SH-05C January to February Full-touchscreen phone featuring AQUOS SHOT 14.1-megapixel CCD camera and optical 3x zoom lens for high-quality Full HD video and stills.
SH-06C February Phone with embedded mini-projector to display photos and video on walls/screens, plus a large touchscreen for easy operation of projections.

docomo Smartphone

LYNX 3D
SH-03C
December Android™ smartphone with 3.8-inch screen for dynamic 3D images. Mobile wallet, one-seg TV and infrared-based data exchange. Update to Android 2.2 in spring 2011.
BlackBerry®
Curve™ 9300
December Light, compact smartphone with QWERTY keyboard and trackpad for quick text input. Music enjoyment enhanced with advanced playback features and large storage.
REGZA Phone
T-01C
December to January Android waterproof smartphone with 4-inch full-wide screen. Mobile wallet, infrared communication and one-seg TV powered by Mobile REGZA Engine 3.0. Update to Android 2.2 in spring 2011.
Optimus chat
L-04C
February Android smartphone with touchscreen and QWERTY keyboard, many preinstalled features/apps and the highly user-friendly interface, "docomo Menu."

Xi Data Terminals

L-02C December USB data terminal for Xi LTE service for high-performance mobile gaming and video streaming at extra-fast optical-fiber-like speeds.
F-06C April World's first ExpressCard-type terminal for LTE, enabling mobile video streaming and live video conferencing at speeds similar to optical-fiber connection.

Others

HW-01C November to December Simple, compact Wi-Fi mini-router that enables simultaneous Internet access for multiple devices. Compatible with international roaming (3G only).
Photo Panel 03 December
(Francfranc model in March)
Stylish, extra-thin wireless digital photo frame offering easy setup and large internal memory. Premium version designed with home furnishing brand Francfranc.
bookreader
SH-07C
December to January Compact e-book reader with 5.5-inch touchscreen. Equipped with web browser and compatible with multiple e-book services to experience diverse content via one versatile device.
TOUCH WOOD
SH-08C
February to March
(15,000 units)
Eco-friendly phone made with surplus wood culled from overgrown forests in Japan, featuring an ergonomic bean-shape body and pleasing natural-wood feel.


docomo STYLE series

docomo STYLE series

docomo STYLE series

docomo STYLE series

docomo STYLE series

Main Specifications of docomo STYLE series™

Selected Services and Features Available in docomo STYLE series™


docomo PRIME series

docomo PRIME series

docomo PRIME series

docomo PRIME series

Main Specifications of docomo PRIME series™

Selected Services and Features Available in docomo PRIME series™


docomo SMART series

docomo SMART series

docomo SMART series

Main Specifications of docomo SMART series™

Selected Services and Features Available in docomo SMART series™


docomo PRO series

docomo PRO series

docomo PRO series

docomo PRO series

Main Specifications of docomo PRO series™

Selected Services and Features Available in docomo PRO series™


docomo Smartphone

docomo Smartphone

docomo Smartphone

docomo Smartphone

Main Specifications of docomo Smartphone Models
(BlackBerry Curve 9300 data corrected on Nov. 9, 2010.)
(Optimus chat L-04C data corrected on Nov. 10, 2010.)

Selected Services and Features Available in docomo Smartphone Models


Xi Data Terminals

Xi Data Terminals

Xi Data Terminals

Main Specifications of Xi™ Data Terminals


Others

Others

Others

Others

Main Specifications of Other Models (Photo Panel 03 data corrected on Nov. 9, 2010.)

Selected Services and Features Available in TOUCH WOOD™

About NTT DOCOMO
NTT DOCOMO is the world's leading mobile operator and provider of advanced mobile services. The company serves over 56 million customers in Japan, including 48 million using i-mode™, the world's most popular mobile e-mail/Internet platform, and 54 million using FOMA™, the world's original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized "lifestyle tools" for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit www.nttdocomo.co.jp/english.

FOMA, Xi, Osaifu-Keitai, i-concier, docomo STYLE series, docomo PRIME series, docomo SMART series, docomo PRO series and i-mode are trademarks or registered trademarks of NTT DOCOMO, INC. in Japan and/or other countries.
TOUCH WOOD is a registered trademark of Rightning Inc.
Wi-Fi is a registered trademark of the Wi-Fi Alliance.
Evernote is a trademark or registered trademark of Evernote Corporation in the United States and/or other countries.
Q-pot. is a trademark of Gramme Co.
AQUOS SHOT and LYNX are registered trademarks of Sharp Corporation.
LUMIX Phone is a trademark of Panasonic Corporation.
Android is a trademark of Google Inc.
BlackBerry, related trademarks and names are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. Used under license from Research In Motion Limited.
REGZA Phone and Mobile REGZA Engine are trademarks of TOSHIBA CORPORATION.
FOMA service is only available in Japan.

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