NTT DOCOMO to Create Dedicated Department for Smartphone Business


TOKYO, JAPAN, March 28, 2011 --- NTT DOCOMO, INC. announced today that it will strengthen its growing smartphone business by establishing the dedicated Smart Communication Services Department on April 1.

Integrating the existing Consumer Services Department and a section responsible for Smartphone Business under the Frontier Services Department, the new department will leverage DOCOMO’s already extensive i-mode™ mobile Internet business resources and expertise in Japan’s rapidly developing smartphone market.

The Smart Communication Services Department will handle planning and development of mobile multimedia services, content and mobile Web portals, and also promote security. Senior Vice President Hiroyasu Asami, currently Managing Director of Consumer Services Department, will manage the new Smart Communication Services Department.

NTT DOCOMO is the world’s leading mobile operator and provider of advanced mobile services. The company serves over 57 million customers in Japan, including 48 million using i-mode™, the world’s most popular mobile e-mail/Internet platform, and 56 million using FOMA™, the world’s original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized “lifestyle tools” for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit

i-mode is a trademark or registered trademark of NTT DOCOMO, INC. in Japan and/or other countries.

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