DOCOMO and Disney to Jointly Offer Smartphones and Mobile Services Under New “Disney Mobile on docomo” Brand

Partnerships

TOKYO, JAPAN, February 1, 2012 --- NTT DOCOMO, INC. and The Walt Disney Company (Japan) Ltd. jointly announced today that they will introduce an exclusive smartphone brand, “Disney Mobile on docomo,” beginning with the launch of one model in late February and a second model in March.

Smartphones developed by the two companies will be sold by DOCOMO under the “Disney Mobile on docomo” brand.

A variety of exclusive benefits and special services and content will enable users of these smartphones, including adult women and others, to encounter unique Disney experiences.

Exclusive content and services will include:

  • Access to Disney full-length animations, live actions and overseas dramas.
  • Digital content from Disney, such as puzzle and music game applications for children and family-entertainment.
  • Original Disney applications, live wallpapers and more.
  • Various customer benefits in cooperation with Tokyo Disney Resort.

NTT DOCOMO

About NTT DOCOMO, INC.
NTT DOCOMO is a world-leading mobile operator that is in transition into an Integrated Service Company placing mobility at the core. The company serves over 59 million customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world’s first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. Please visit www.nttdocomo.co.jp/english for more information.

The Walt Disney Company (Japan) Ltd.

About The Walt Disney Company (Japan) Ltd.
The Walt Disney Company established a commercial presence in the Japanese market with the founding of a local subsidiary in 1959. In April 2004, it took control of Disney's business interests in Japan (except Tokyo Disney Resort®) with the integration all local subsidiaries and affiliates and renaming itself The Walt Disney Company (Japan) Ltd. Today WDCJ is involved in a diverse range of businesses in Japan, operating in five core segments—Media Networks, Parks & Resorts, Studio Entertainment, Consumer Products, and Interactive Media—under an organization mirroring that of its U.S.-based parent.
In March 2012, Broadcast Satellite Disney, a subsidiary of WDCJ, will launch a new broadcast satellite channel, Dlife, a free-to-air service specifically tailored for adult women.

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