DOCOMO to Offer Flat-rate Mobile Services for Anime, Music

Products & Services

TOKYO, JAPAN, May 16, 2012 --- NTT DOCOMO, INC. announced today that beginning in July its dmarket® portal will offer anime and music content on a convenient flat-rate basis for smartphone and tablet users subscribing to DOCOMO’s “sp-mode” access service.

The new ANIME Store, expected to launch as Japan’s largest flat-rate anime distribution service, will offer 10,000 episodes of 500 anime titles for just 420 yen (tax included) per month. Customers also will have access to special content, such as interviews of celebrity anime fans and famous voice actors, anime news and trends, special campaigns and more.

The new MUSIC Store Selection service will offer unlimited streaming via eight channels totaling 50 programs and more than 2,000 songs for 315 yen (tax included) per month. The content, centered on Japanese pop music, will be refreshed periodically. Each channel will focus on a specific category, such as special artists, top hits and more.

MUSIC Store Selection songs will be chosen from DOCOMO’s pay-per-download MUSIC Store service, which offers a vast catalog of some one million songs.

Both Anime Store and Music Store Selection will require a DOCOMO smartphone or DOCOMO tablet that runs on Android™ 2.3 or higher and supports Digital Rights Management (DRM) for audio-visual content.

DOCOMO’s dmarket portal provides smartphone and tablet users with a wide variety of content, including apps and audio-visual content such as anime, music, e-books and much more. Going forward, DOCOMO will continue to enhance its dmarket portal for enriched mobile experiences.

About NTT DOCOMO
NTT DOCOMO is a world-leading integrated-services company centered on mobility. The company serves over 60 million mobile customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world’s first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. Please visit www.nttdocomo.co.jp/english for more information.

sp-mode and dmarket are trademarks or registered trademarks of NTT DOCOMO, INC. in Japan and/or other countries.
sp-mode, dmarket, ANIME Store, MUSIC Store and MUSIC Store Selection are only available to subscribers in Japan.
Android is a trademark of Google Inc.
All other trademarks are the property of their respective owners.

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