DOCOMO to Conduct Discount Campaign for LTE Smartphones
—10-year customers will pay no basic monthly LTE charge for two years—

Products & Services

TOKYO, JAPAN, October 11, 2012 --- NTT DOCOMO, INC. announced today that customers purchasing smartphones compatible with the company’s extra-high-speed LTE service Xi™ (read “crossy”), which surpassed six million subscribers in September, will be able to cut their basic monthly charge to zero during a discount campaign for DOCOMO Xi smartphones starting on October 18.

Customers will enjoy monthly discounts of up to 780 yen, equivalent to the monthly basic charge, for up to 13 months if they purchase a Xi-compatible smartphone and sign up for the Type Xi Plan Ninen two-year billing plan, or the Type Xi billing plan combined with a Hearty Discount for disabled users, between October 18 and December 31.

Subscribers who have been with the company for at least 10 consecutive years and purchase a Xi-compatible smartphone by December 31 will receive an additional 12 months of discounts, meaning they will be able to reduce their monthly bills by up to 780 yen for a maximum of 25 months.

About NTT DOCOMO
NTT DOCOMO is a world-leading integrated-services company centered on mobility. The company serves over 60 million mobile customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world’s first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. Please visit www.docomo.ne.jp/english for more information.

Xi is a trademark or registered trademark of NTT DOCOMO, INC.
Xi is only availabe to subscribers in Japan.

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