May 13, 2014

DOCOMO to Establish New Business Units for New Revenue Expansion

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TOKYO, JAPAN, May 13, 2014 --- NTT DOCOMO, INC., a personalized mobile solutions provider for smarter living, announced today that it will establish several new business units on July 1 as part of an initiative to reorganize its business and organizational structure for new-business revenue expansion. The new units will strengthen and accelerate the creation of services that will enable customers to enjoy smarter living through innovative mobile solutions.

Unit Function(s)
R&D Innovation Division
  • Technology innovation, network and mobile device development and implementation, and service innovation
  R&D Strategy Department
  • Plan and manage company-wide R&D strategies, technology innovation and global technology alliances
  Service Innovation Department
  • Create new services via technology innovation, big data analysis and technical support
Service Design Department
  • Develop, maintain and provide technical support for smartphone applications and server systems for new services that enable smarter living.
  • Develop, deploy, operate and maintain server systems for i-modeTM, sp-modeTM, etc.
Frontline Support Department
  • Plan and manage support for frontline assistance to customers
  • Plan systems and processes for mobile phone, etc., subscriptions
Billing Service Department
  • Plan systems and processes for billing services
  • noticei-mode and sp-mode are trademarks or registered trademarks of NTT DOCOMO, INC.
  • noticei-mode and sp-mode are only available to subscribers in Japan.


NTT DOCOMO provides innovative, convenient and secure mobile services that enable smarter living for each customer. The company serves over 63 million mobile customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world's first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437) and New York (DCM) stock exchanges. Please visit for more information.

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