September 30, 2014

DOCOMO to Launch "Runtastic for docomo" Fitness Service
— Works with "C3fit IN-pulse" smart shirt to measure biometric data —

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Products & Services

TOKYO, JAPAN, September 30, 2014 --- NTT DOCOMO, INC., a personalized mobile solutions provider for smarter living, announced today that it will release this coming December a new fitness service, called Runtastic for docomo, that supports smarter, healthier lives by collecting and measuring fitness-related data during physical activity.

Runtastic for docomo, which was jointly developed with the Austrian fitness app provider Runtastic, will be offered in six apps, one each for running/jogging, biking, squats, push-ups, pull-ups and sit-ups. Users can choose from among 30 training programs and use the apps to set personal goals.

The service will cost 350 yen per month (tax excluded). The apps are compatible with smartphones and tablets running either on Android 2.3 or iOS 7.0, or later versions.

GPS technology is used to collect data on workout time, distance, route, calories burned and more. Data is stored in the cloud and accessed via either the app or a web browser, allowing users to receive detailed analysis and health tips, as well as to share the data.

The apps interact with the C3fit IN-pulse smart shirt, which is made with "hitoe," a nanofiber e-textile. Marketed by sportswear manufacturer GOLDWIN INC., the smart shirt enables the user's heart rate to be measured and then visualized on a smartphone screen via the hitoe Transmitter 01 device. The C3fit IN-pulse smart shirt is designed to fit snuggly for precise data monitoring even after extensive use.

Going forward, DOCOMO plans to offer additional mobile products for the measurement and monitoring of diverse fitness data.


NTT DOCOMO provides innovative, convenient and secure mobile services that enable smarter living for each customer. The company serves over 63 million mobile customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world's first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437) and New York (DCM) stock exchanges. Please visit for more information.

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