May 13, 2015

DOCOMO and Lawson Agree on Partnership to Accelerate Customer Traffic

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TOKYO, JAPAN, May 13, 2015 --- NTT DOCOMO, INC. and Lawson, Inc. jointly announced today a partnership that will provide more than 54 million members of docomo Premier Club and other customers shopping at Lawson's 11,000 convenience stores throughout Japan with discounts and other benefits. The aim is to offer customers enhanced convenience, as well as to stimulate reciprocal business and thereby mutually enhance corporate value.

Starting June 1, customers who use DOCOMO's DCMXTM or DCMX mini credit payment service for purchases at LAWSON stores will receive a three-percent discount when settling their monthly bill.

Also, starting December 1, DOCOMO's "d point," a loyalty program that is open to anyone including non-DOCOMO subscribers, will be accepted at LAWSON stores. Customers will be able to accumulate and redeem loyalty points by simply presenting their "d cardTMnotice1" or "d point cardnotice1" at a cashier. One d point, worth one yen, will be accumulated for every 100 yen spent at a LAWSON store, even for payment in cash. The points can be redeemed for purchases at LAWSON stores, and DOCOMO subscribers can also use the points when settling monthly DOCOMO bills or paying for new devices, online content and various DOCOMO services.

Furthermore, anyone who pays with their d card at a LAWSON store will receive another one-percent loyalty point. As a result, customers who shop at LAWSON stores with a d card will receive in effect a five-percent reward in total.

DOCOMO and Lawson are also planning joint promotional campaigns at docomo Shops and LAWSON stores. In a related move, docomo smartphones will come with the Lawson app preinstalled.

DOCOMO leverages smart innovation to enable customers to enjoy its seamless, intuitive mobile services. Lawson continues to evolve as a neighborhood store in small commercial areas that meet the needs of diversified customers and changing needs of the society. Through their new partnership, the two companies are deeply committed to helping customers realize more affordable, enjoyable and convenient lives.

  • notice1 d card and d point card are a credit payment service and loyalty point program, respectively, that DOCOMO plans to launch this coming December.
  • notice"DCMX" and "d card" are trademarks of NTT DOCOMO, INC.
  • noticeNTT DOCOMO's "DCMX" and "d card" services are only available to subscribers in Japan.
  • noticeAll other trademarks are the property of their respective owners.



NTT DOCOMO provides innovative, convenient and secure mobile services that enable smarter living for each customer. The company serves over 65 million mobile customers in Japan via advanced wireless networks, including a nationwide LTE network and one of the world's most progressive LTE-Advanced networks. DOCOMO is a leading developer of a 5G network that it plans to deploy by 2020, as well as network function virtualization (NFV), NFC infrastructure and services, emerging IoT solutions, and more. Outside Japan, the company is providing technical and operational expertise to seven mobile operators and other partner companies, and is contributing to the global standardization of all-new mobile technologies. DOCOMO is listed on stock exchanges in Tokyo (9437) and New York (DCM). Please visit

About Lawson, Inc.

Lawson logo

Head Office: 11-2, Osaki 1-chome, Shinagawa Ward, Tokyo
Representative: Genichi Tamatsuka, President and CEO, Representative Director
Main Scope of Business: Development of the convenience store franchise chain "LAWSON."
Number of Stores: 12,276 stores in Japan and 591 in overseas as of February 28, 2015

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