May 15, 2015

DOCOMO to Reorganize Business Structure
—Changes expected to help achieve medium-term targets—

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TOKYO, JAPAN, May 15, 2015 --- NTT DOCOMO, INC. announced today that it will reorganize its business structure, including establishing a number of new business units, as part of an overall initiative to achieve its medium-term targets. The new structure and units are expected to strengthen DOCOMO's competitiveness in mobile communications businesses, drive further growth in smart-life businesses and create business opportunities for corporate customers. The organizational changes will take effect on July 1.

Unit Function(s)
Smart-life Business Divisionnotice1
  • Plan, develop and manage businesses that help customers enjoy more efficient and enriching lives.
  Consumer Business Department
(Previously "Online Marketplace Department")
  • Develop consumer-oriented businesses, including digital content, e-commerce, agent services, etc.
  Platform Business Department
(Previously "Content Business Department")
  • Develop business-to- business-to-consumer (B2B2C) business opportunities.
  • Plan and manage service portals.
  • Develop security-related solutions.
Broadband Business Department (new)
  • Develop optical-fiber broadband services, including docomo Hikari, optional services, hardware, etc., to link with mobile communications businesses.
Sales and Marketing Division (new)
  • Develop strategies for mobile communications businesses that produce steady revenues.
  • Drive consumer-targeted sales promotions.
  Strategic Marketing Department
  • Plan and develop strategic business and marketing schemes in mobile communications businesses.
  Sales Promotion Department
  • Promote sales of mobile services and devices.
  • Manage dealerships and develop sales plans for dealers.
  • Pitch business in Kanto and Koshin'etsu regions of central-eastern Japan.
  Frontline Support Department
  • Plan and manage support for frontline assistance to customers.
  • Plan systems and processes for subscriptions to mobile phones, etc.
  Billing Service Department
  • Plan systems and processes for billing services.
Corporate Sales and Marketing Division
  • Plan business strategies for corporate sales.
  • Implement sales activities.
  • Create new businesses targeted at corporate users.
  Solution Service Department
(Previously "Solution Business Department")
  • Implement technical assistance for systems deployed nationwide.
  • Manage projects to build systems.
  • Develop solutions tailored to corporate customers.
  IoT Business Department
(Previously "M2M Business Department")
  • Develop enterprise-centered IoT solutions.
  • Develop IoT partner policies.
  • notice1 Other business units under the Smart-life Business Division will be strengthened for enhanced functions and roles to drive further growth and create new business opportunities in smart-life-related businesses.


NTT DOCOMO provides innovative, convenient and secure mobile services that enable smarter living for each customer. The company serves over 65 million mobile customers in Japan via advanced wireless networks, including a nationwide LTE network and one of the world's most progressive LTE-Advanced networks. DOCOMO is a leading developer of a 5G network that it plans to deploy by 2020, as well as network function virtualization (NFV), NFC infrastructure and services, emerging IoT solutions, and more. Outside Japan, the company is providing technical and operational expertise to seven mobile operators and other partner companies, and is contributing to the global standardization of all-new mobile technologies. DOCOMO is listed on stock exchanges in Tokyo (9437) and New York (DCM). Please visit for more information.

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