TOKYO, JAPAN, August 25, 2009 ---
Launched in April 2006, DCMX reached 1 million subscribers in November 2006, 5 million in February 2008 and 10 million, just three years and four months since the original launch (see graph).
DCMX is a service brand for DOCOMO-issued credit cards, which allows subscribers to make purchases using their mobile phones as credit cards via iD™, DOCOMO's branded mobile payment platform for handsets equipped with contactless IC cards (
The rapid penetration of DCMX was helped by the popularization of
There are three plans offered under the DCMX brand: "DCMX mini" with which payments within a monthly credit line of 10,000 yen (approximately 104.7 U.S. dollars*) will be billed together with the user's monthly DOCOMO phone charges, the standard "DCMX" plan and the premium "DCMX GOLD" plan.
Subscribers of the standard DCMX and DCMX GOLD plans can earn DOCOMO's loyalty points (docomo points) each time they make a purchase transaction. They can use these points for DOCOMO product discounts and other customer rewards. In addition, there are bonus point programs at selected retailers or DOCOMO's online shopping mall.
*95.47 yen to 1 U.S. dollar as of July 31, 2009.
NTT DOCOMO NTT DOCOMOis the world's leading mobile operator and provider of advanced mobile services. The company serves over 55 million customers in Japan, including 48 million using i-mode™, the world's most popular mobile e-mail/Internet platform, and 50 million using FOMA™, the world's original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized "lifestyle tools" for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMOis listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit www.nttdocomo.co.jp/english.
FOMA service is only available in Japan.