November 11, 2015

DOCOMO and McDonald's to Partner in Offering Benefits to Mutual Customers

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TOKYO, JAPAN, November 11, 2015 --- NTT DOCOMO, INC. and McDonald's Japan Co., Ltd. jointly announced today a partnership to offer discounts and other benefits to more than 54 million members of DOCOMO's "d POINT CLUB" and McDonald's customers at most of its 3,000 locations nationwide. By offering customers enhanced convenience, the two companies expect to stimulate reciprocal business and mutually enhance their corporate values.

From December 1 to March 31, 2016, customers at McDonald's who pay via DOCOMO's iD mobile payment platform with a d cardTM, d card goldTM, d card miniTM, DCMXTM or DCMX gold will receive a three-percent discount on the purchase when settling their monthly bill. DOCOMO and McDonald's expect to announce other reciprocal customer benefits that will launch after April 1, 2016.

Also starting from December 1, customers will be able to accumulate and redeem loyalty points by simply presenting their d card, d card gold or d point card at a cashier at some 100 McDonald's locations in Tokyo. One d point, worth one yen, will be accumulated for every 100 yen spent, even for payments in cash. The points can be redeemed for purchases at McDonald's or other participating retailers. Also, DOCOMO subscribers can use the points when settling their monthly DOCOMO bills or paying for new devices, online content or various DOCOMO services. Participating locations will be expanded gradually.

Furthermore, customers at McDonald's will receive an additional one-percent credit point for paying with any DOCOMO's credit cards, including d card, d card gold, DCMX or DCMX GOLD, or 0.5 percent for paying with a d card mininotice. As a result, McDonald's customers who make iD mobile payments with any DOCOMO's credit cards will receive a total benefit of up to five percent. Moreover, as a special promotion from December 1 to 31, the benefit will rise to up to eight percent for iD payments made with any DOCOMO's credit cards.

Going forward, DOCOMO and McDonald's Japan plan to implement additional initiatives under their new partnership, such as distributing d point Cards at McDonald's restaurants and DOCOMO shops to attract new d point Club members.

DOCOMO, under its +d (pronounced plus d) initiatives, is creating new added value with business partners to enrich people's lives with all-new services and businesses. McDonald's, under its "Fun place to go" philosophy, is creating distinctive new products, services and campaigns that only McDonald's can offer. Both companies look forward to offering increasingly affordable, enjoyable and convenient customer experiences through their partnership.

  • noticeOne d point will be accumulated for every 100 yen spent with a d card, d card gold, DCMX or DCMX GOLD, and for every 200 yen spent with a d card mini.
  • noticeCertain McDonald's locations or products may not apply for these services.
  • noticeConsumption tax is included in the prices written in this press release.
  • noticed card, d card gold, d card mini and DCMX are trademarks of NTT DOCOMO, INC.



NTT DOCOMO provides innovative, convenient and secure mobile services that enable smarter living for each customer. The company serves over 68 million mobile customers in Japan via advanced wireless networks, including a nationwide LTE network and one of the world's most progressive LTE-Advanced networks. DOCOMO is a leading developer of a 5G network that it plans to deploy by 2020, as well as network function virtualization (NFV), NFC infrastructure and services, emerging IoT solutions, and more. Outside Japan, the company is providing technical and operational expertise to seven mobile operators and other partner companies, and is contributing to the global standardization of all-new mobile technologies. DOCOMO is listed on stock exchanges in Tokyo (9437) and New York (DCM). Please visit

About McDonald's Japan

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McDonald's is the world's largest hamburger restaurant chain, with about 30,000 restaurants in over 100 countries. McDonald's opened its first restaurant in Japan in 1971, and has since become a much-loved part of everyday life for millions of Japanese customers of all ages. Today there are more than 3,000 McDonald's restaurants in Japan and deliver McDonald's unique brand of QSC&V (Quality, Service, Cleanliness, & Value). McDonald's Japan is committed to providing our customers with the best possible restaurant experience, every visit, as we strive to be a Modern Burger Restaurant that Connects with our Customers.

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